Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aer Lingus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not sure why this app gets no love. Works as advertised and for the price you can’t beat it! When connecting to seatback over Bluetooth you do need to be pretty quick to accept the connection of the seatback screen before it times out. Works fine, no complaints from me.
I found this app functionally limited in that some features require you to link via bluetooth to the console (privacy concern) or that it just didn’t connect and come up even when the phone was on inflight wifi. After issues on all 4 flights I just gave up and resorted to using the in seat console. I’m not saying it does t work at all, just that it’s so non-user friendly or difficult to connect for so long that you just give up and use in seat functionality. Already deleted it from my phone.
This app is a little useful because you can see what will be available to you on the flight. However, since Aer Lingus charges for in-flight Wi-Fi (something which is not made clear prior to taxi), pairing it with the seatback will require you to pay to connect to the plane Wi-Fi, which in my opinion is not worth it.
With the Aer Lingus Play app you can you can personalize and view your in-flight entertainment content and create playlists prior to a flight. Once on...