Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stanislav Dolskiy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The biggest thing for me is that it doesn’t have ads every 5 seconds in it, like most games do. The game is pretty simple, build up money, use it to stay “afloat”, and then finish the level. Seems to be a lack of green multipliers, though. Almost every time I play, I get all red dividers of money. Sometimes I get lucky and hit a ton of greens in a single level, but they’re few and far between usually. Suggestion to the developer, make the money you pick up equal to the amount you use at each level of the money bar. If every step costs you 2 units of currency, then the pickups should be worth 2 units per pickup. Other than that, a pretty fun game, like I said, and simple, and (at least on my end), no ads. That keeps me playing. If ads get added in, I’ll probably stop playing.
Easy to learn, hard to master. Become a billionaire in this fun and colorful game! Collect money, stack it to climb higher and collect even more mon...