Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Logicom Computer Services (UK) Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Congratulations between this app and the website you have managed to confuse us in what should have been an easy and exciting process to select our products. Website filters don’t work and the use of stock photo’s on the app does not give us the feel and the detail we want to enable the correct product selection. I appreciate nobody wants to produce brochures these days but companies such as Siemens, Neff and Bosch should be ahead of the game in using technology to make product selection a pleasure. We have meeting with our kitchen supplier tomorrow, Tuesday, we have tried the contact on your website - it wants product specific codes. We want to give what we want and get the correct products to match! Missed opportunity…
Nice idea but unfortunately when you go to sign up it’s supposed to send you an email confirming your details. I’ve used four different email addresses this week to try and register but I e not received one confirmation email back .. when attempting to login it says email not verified so I’m no further forward. Slightly puts me off their brand if they can’t even get this to work.
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