Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tatem Games Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The idea behind this game is really fun. Do the easy math. Beat the cubes before they hit the bottom of the screen. A game I would usually fully enjoy. However the levels take soooooo long to play. I play games between exams I do at work and while waiting for other things. I don’t play 20-30 minute levels. Part of this is because the way the levels are designed. Defeat 390 enemies. Take 350 turns. This amount takes a long time in and of itself. On top of this. You HAVE to watch an ad every 5-10 turns. They make it seem like you have an option. “Get a bigger reward by watching an ad”. But when you click just to collect, you still have to watch a certain amount of time from an ad to click past it. These constant ads and lengthy levels are also a nightmare for phone battery. Keep a charger close by.
The ads take up more time than the gameplay, are completely disruptive, and have no value to the game player. We all understand that it drives revenue, so please save us from the “we need revenue so we can develop and you can play for free”…for the sake of sanity, turn down the volume of these popups. The game is unplayable in its current format and you’ve already shown that you have no interest or intention of reducing the ad frequency. What a waste! 17 ads on level 19. 8minutes and 30 seconds of ads on a single level of a game that, forgive me, is not technologically sophisticated in any way to require so much ad revenue to keep your engineers paid. If you fail to listen to literally everyone telling you how ridiculous it is to have anything remotely close to your level of ads, let alone your level of ads, then Apple needs to simply remove your game as it’s nothing more than an affiliate marketing vehicle. While we understand and respect the need for marketing dollars, this is beyond anything respectable.
Words cannot describe the irritation, the rage, the hatred I feel in me right now. I’ve finally completed the last level, hoping it would fill me with relief, elation! Instead, I feel an empty void in myself opening up, and it’s all because of the amount of anger I have gained from this game. No, it’s not because of the difficulty of this game. It’s because of the amount of ads I’ve had to endure while playing it. Every. Couple. MOVES an ad pops up and I can’t even skip it!!! The last level took over an hour to complete when it really should’ve taken 20-30 minutes! I’m only giving it 2 stars because the game concept is decent, and the graphics aren’t bad. But those ads...all that waiting...my phone beating up to high temperatures...I have no patience left in me anymore, and I hope future users are more durable mentally than I am after finishing this forsaken game.
Merge Defense Adventure is an easy to learn, hard to master Tower Defense game. Simple controls, turn based gameplay, and tactical depth makes this ga...
| Name | Price | Type |
|---|---|---|
| Pack of Gems | $0.99 | One-time |
| Double Gems | $1.99 | One-time |
| Remove Ads | $3.99 | One-time |