Merge Tactics: Castle Defense

LoadComplete · iOS

Merge Tactics: Castle Defense

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Merge Tactics: Castle Defense screenshot 1Merge Tactics: Castle Defense screenshot 2Merge Tactics: Castle Defense screenshot 3Merge Tactics: Castle Defense screenshot 4Merge Tactics: Castle Defense screenshot 5Merge Tactics: Castle Defense screenshot 6Merge Tactics: Castle Defense screenshot 7Merge Tactics: Castle Defense screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Merge Tactics: Castle Defense Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 (891)

Rating Distribution

4.7
★★★★★
891 reviews
5
3%
4
1%
3
1%
2
10%
1
85%

Top Countries

🇺🇸 US🇯🇵 JP🇰🇷 KR
Reviews (3)
★★★★★ScaryTalkingHeadYT10/6/2021
Very fun and challenging, one suggestion.

This game is a wonderful blend of strategy and difficulty. It balances everything very well. The blocks each have their own abilities which you can use to defeat different levels. To the developers: might there be a way for those of us who do not pay to play to get the other commanders that are currently only for sale? Could we watch an equivalent number of ads whose revenue is similar to the cost of the commanders or something like that? Like each ad makes you 10 cents let’s say and a commander is $19. Maybe we could watch 190 ads in order to get that commander? Have those ads be specific to each commander that must be purchased. You would have to click on the commander you wanted and would have to watch ads over time until you reach the specific number of ads for that commander, if that makes sense. Like no other ads you watch, like the daily ads for gems, or the ones for more tokens for the daily challenges would go towards the commander. You would have to watch a specific number of ads specifically focused on getting each specific commander. I would love to see this added, and I think it would benefit you as well as all the non pay to play players out there.

★★★★RhoJos149/6/2021
Overall great game, removing endless mode 👎🏼

This is overall a great game, it’s a unique take on TD and most of the towers are different enough that you can change your deck to get different play styles every fight. As others have said you can play for 10 minutes or 2 hours, there’s no energy system so it’s up to how long you want to play. The biggest con has come with the last major update. They removed endless mode and replaced it with the “Norbert League”. I understand the reasoning for adding this - adds some more progression, competition, and challenge - but I wish they would’ve also kept endless mode as I got much more enjoyment out of that. Maybe in the future they’ll add endless mode back. I took off 1.5 stars because of the removal of endless mode, if they can add that back I’ll gladly update to 5 stars because it’s a great game. Lastly, the commanders. I have Amon and he’s not bad at all. I’d like an easier way to unlock other commanders but at least it’s possible to grind out the gems and unlock them with paying real money, which is more than I can say for most other games today.

★★★★★Mac4lifelover11/14/2020
A great game that lets you play at any pace you want

This game is awesome, the devs are awesome. I highly recommend it. First, the idea for this game is so creative. It’s original but uses very common mechanics making it easy to pickup. Think merge mechanics and tower defense but with its own unique flavor. Then the art style is so well done. Props to your visual artist, please share their insta if they have one! Everything is easy to see, the UI is not overwhelming, and the aesthetic just leaves you in a good mood. Really this UI is sleek and polished, nothing extra. The game is free, truly free. There is no cost of your $wallet$ or your time with forced ads (only optional bonus for ads). The paid in game currency is given to you for FREEEEeeee..... you are only limited to how fast you can produce it. But you get plenty to enjoy the game. The game didn’t even prompt me to leave a review for a few weeks. The devs get it, we just wana play the game :) Now the best part is that this game lets you play at any pace you want, for as long as you want. Yes you have to wait for a few things to unlock or build, but given you get paid currency for free. you can skip the waits if you really want, but it doesn’t make a big difference as the game is more about strategy not the building lvls. The difficulty grows as you play and new units will fully change your strategy. you always have options for easy levels and to still be progressing if you are just playing to wind down. There’s also an endless more which is fun, but definitely keeps me up late hahah. All in all a very well done app, with clear thought and care put into it. Thanks for making it! -I rarely ever write reviews so I hope this helps

Version History (45)
1.8.31/22/2026
1.8.212/3/2025
1.8.012/16/2022
1.7.14/27/2022
1.7.04/14/2022
1.6.42/11/2022
1.6.01/12/2022
1.5.412/17/2021
1.5.211/25/2021
1.5.111/14/2021
Available In (114 Countries)
🇧🇷 Brazil🇦🇺 Australia🇸🇬 Singapore🇺🇸 United States🇨🇦 Canada🇬🇧 United Kingdom🇰🇷 South Korea🇮🇩 Indonesia🇹🇭 Thailand🇻🇳 Vietnam🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇯🇵 Japan🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (9)
EnglishFrenchGermanJapaneseKoreanPortugueseRussianSpanishChinese
App Details

Merge Tactics is a unique tower defense game filled with elements of growth, strategy, and challenge. It lets you place blocks wherever you want, base...

iOS App ID
1503144269
Content Rating
9+
Min OS
15.0
Size
195.8 MB
In-App Purchases
Yes
Publisher
LoadComplete
So

In-App Purchases (10)

NamePriceType
Starter Package$1.99One-time
Commander Growth Package$1.99One-time
Block Growth Package$2.99One-time
Gold Package$2.99One-time
Remove Ads (3d)$2.99One-time
Special Price Package$4.99One-time
Honor Package$6.99One-time
Premium Pass$7.99One-time
Legendary Block Package$7.99One-time
Gem Mine Package$9.99One-time