Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central National Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app falls way short of other banking apps. For starters, it will not save your user ID. Which doesn’t exactly make you feel like a welcome customer! Next, there us no option to show your password. Make a mistake, and you get to guess what it was. Try to schedule a payment, the only apparent option is Today! You have to dig to figure out a future payment date. These are just a few. Central Bank could do much better!
With the recent”upgrade “ nothing much works better. First off I was told I didn’t know my password. When in fact it was the recent upgrade that wouldn’t let me use my password. Then this morning I made a mobile check deposit and the back photo I saw was fine but the photo that you show me you received was all wavy and cut up. Also I like the old format a lot better maybe simply because I was used to it and now I have to get used to a new format.
This banking application is difficult to use and the mobile deposit function doesn’t work for me at all. I’ve had a terrible time trying to deposit checks which has resulted in lengthy wait times to access the funds and fees associated with deposits being rejected.
Central National is your personal financial advocate. It’s fast, secure, and makes life easier by empowering you with the tools you need to manage you...