Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗michael demille · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have so appreciated this tool as an effective way to communicate in our school. I love it as an educator but even more as a parent. So tired of all of the apps, the different teachers and administrators want us to download so we could stay informed. I’m tired of schools pushing my kids to social media if they want to know what’s happening at the school. It’s time schools get on board and buy an app like this that is comprehensive and communicates with all stakeholders. I really appreciate the development group and they’re openness to feedback. I know it’s fairly new but it’s amazing. All schools need to take a look at this. Get their heads out of the sand about appropriate school communication tools!
Update: developers responded to teacher and parent suggestions and have been rolling out improved versions- yay!! I like that everything is all together. The links for different school items, ability to message teachers individually, receive announcements, etc is good. I wish in announcements by the teachers there is a way to ‘open’ what is posted. For example, the class disclosure is posted. There is no way to open and print it. An assignment is posted, same thing, as the user I am unable to “open, zoom, save, or print” and of the documents or photos. So I have to message the teacher to email it to me. Seems totally backwards of what this app is intended for. I like the concept, but needs a little more work to be truly functional for patents and teachers. Please improve soon!
It’s nice having access to all things related to school. One improvement they need is a way to see the location of an alert once you open the app. The app icon will show 1 new alert, but when you open the app, the alert doesn’t show up anymore and you have to tab through all the teachers and other tabs to figure out where the new item is posted. Seems like a simple Fix, show the alert notification on the picture of the teacher that has a new item posted, or on the tab that has an update.
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