Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Olcay Ozkaya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great amazing
Didn’t tell you how long the order will be, rang up to be advised around 45 minutes, arranged to collect, hopefully get the £2 delivery charge back. Also have to type in card details no option for Paypal or Apple pay, can store details for future orders but not going to do that on this type of site. Shall not order this way again, will go back to telephone and cash.
Saves a fortune rather than using just eat
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