Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Janus Henderson Investors · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I consolidated accounts into Janus. I miss a lot of features I had in other accounts. Things like retirement calculators and even just a simple chart showing historical performance. I’ve made an excel spreadsheet I fat finger my balance into periodically to see how much money I’m losing.
Overall a simple and straightforward app for checking account balances but could use additional features to be more useful and provide more performance details. Currently, the app only shows current balance, daily change, and NAV. Rates of return ( monthly, quarterly, etc) and time series charts of account balances (daily or quarter-ending balances) would be two features to better inform the user of account performance.
Janus Henderson has done a great job designing a user friendly app that allows retail investors access to their investments. All the information is easily accessible. I am frequently looking for my statements/tax forms and this app makes things easy to find.
This app is for U.S based individual investors who hold accounts directly with Janus Henderson Investors. Stay securely connected to your account fr...