NJM SafeDrive Go

New Jersey Manufacturers Insurance Company · iOS

NJM SafeDrive Go

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

NJM SafeDrive Go screenshot 1NJM SafeDrive Go screenshot 2NJM SafeDrive Go screenshot 3NJM SafeDrive Go screenshot 4NJM SafeDrive Go screenshot 5

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does NJM SafeDrive Go Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.7 (37)

Rating Distribution

3.7
★★★★
37 reviews
5
22%
4
0%
3
3%
2
41%
1
35%

Top Countries

🇺🇸 US
Reviews (3)
★★★★KGH_Anon1/3/2025
Good initiative, needs refinement

This is an excellent app. My family has a healthy competition of who is the best driver and what our ranking is. I love that it shows you why it scored a drive low etc and helps further improve. Some areas where there is a sharp angular exit out of a gas station or a turn there is no way to have soft cornering. Also when you are in high traffic area you have to stay with the flow to be safe and accelerate fast to merge to a highway etc and these are scored low. So these are areas that j am sure will be refined as more people use it. Overall, it’s very good.

★★★★Mia No-tu-ya9/8/2024
Needs some adjusting

I like the app, but there are a few things that could use some adjusting. I don’t typically use my phone when I’m driving, however if I’m doing gig work that could require me “using” the phone to accept work. Potholes and construction will cause you to move suddenly that you may or may not see until a split second to avoid damage to your car. Speed “limit”…ummm…I’m not sure how I feel about this one as I can respect the speed limit, especially in school zones, neighborhoods, and parking lots. However, I would think that well over 90% of people go even slightly above the EXACT speed limit. If the speed limit is 50 is there no grace for at least a 5 mph range? I understand it’s not called a speed range, but drivers around you get pretty t’d when you’re crawling trying not to go over the limit. Unless I’m going well over the speed limit can you dial down the sensitivity on some of these things you’re trying to monitor, please? I don’t get tickets nor have I had any accidents, thank GOD, but this app is a little nerve wracking.

☆☆☆☆Trustmeonthis$$$$1/19/2024
NOT WORTH IT!!!!

I highly suggest that you carefully reconsider before you agree to use this app. In my experience over the past year, the app is highly flawed. It is a huge headache to have to go in each time you are a passenger in a vehicle and make adjustments so that you do not receive scores based on being a passenger. Additionally, your premium is adjusted each year based on your scores. NJM frames it as “losing the discount” if your scores fall below a certain number, but provides no guidelines or information about what numbers are required to receive the discount. My son, who is a brand new driver, apparently did not achieve the required scores for the discount so my premium increased by 7%. The app has way too many flaws to have that significant of an impact on my payment. The numerous flaws, the lack of transparency on the part of NJM, and the draining on your phone battery are absolutely not worth it.

Version History (3)
3.0.112/23/2025
3.0.08/16/2024
1.0.06/2/2021
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

NJM SafeDrive Go is a voluntary program that encourages safer driving and offers a discount on your car insurance, if you choose to participate. A sma...

iOS App ID
1566418670
Content Rating
13+
Min OS
14.0
Size
60.8 MB
Publisher
New Jersey Manufacturers Insurance Company
US