NJM SafeDrive

New Jersey Manufacturers Insurance Company · iOS

NJM SafeDrive

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

NJM SafeDrive screenshot 1NJM SafeDrive screenshot 2NJM SafeDrive screenshot 3NJM SafeDrive screenshot 4NJM SafeDrive screenshot 5NJM SafeDrive screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does NJM SafeDrive Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
1.8 (55)

Rating Distribution

1.8
★★☆☆☆
55 reviews
5
58%
4
24%
3
5%
2
4%
1
9%

Top Countries

🇺🇸 US🇨🇦 CA🇦🇺 AU
Reviews (3)
☆☆☆☆Mimi2534182/15/2024
Buggy and Annoying

Hasn’t been updated in 3 years and crashes when trying to edit vehicle options. Also constantly asks me to change my settings and the window can’t be dismissed. It’s a constant babysitting job. Like other apps of this kind it doesn’t know enough to be truly accurate. For example when it is still recording a drive but you’re at a drive thru window and you need to use your phone to pay for your purchase. I’m going to pause or turn off njm each time? Right. So now my coffee stop is distracted driving. I could go on but the tech is not there yet.

★★★☆☆Kevin Zz6/5/2023
The algorithm needs to be updated.

As a new NJM SafeDrive app user, I am waiting for more than a month to give my impression and review. The app tracks your driving via smart phone GPS and gyroscope, which measures driving speed and turning speed/angle. The math behind can be complicated. But starting from middle of May 2023, my accumulated scores by the end of May was half the rest app users in Leaderboard, who use the app from beginning of May. Simply put, the algorithm doesn’t compare average daily score. It compares the total scores. It seems the more you drive the higher your score is.

☆☆☆☆Luiis3252/7/2023
Battery addiction

Honestly not that bad of scoring system but the sole fact I need my phone for work and every time I needed it it died on me. For a whole week I did not understand why my phone was dying by 12:00 my day starts at 6-7 I use GPS don’t have it plugged in as it’s unnecessary early in the morning and by the time I get to my first location I’m already at 10% sometimes get stranded because Apple takes so long to boot up but the real issue is why this app takes so much when it’s not supposed to.

Version History (6)
3.12.012/21/2021
3.9.1.26/4/2020
3.7.06/3/2020
3.6.18/20/2019
3.1.34/3/2019
1.06/12/2018
Available In (102 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS
Supported Languages (4)
ArabicEnglishFrenchGerman
App Details

“What is NJM SafeDrive? NJM SafeDrive is a voluntary program designed to encourage safer driving and it provides a discount on your car insurance prem...

iOS App ID
1358728332
Content Rating
4+
Min OS
11.0
Size
101.4 MB
Publisher
New Jersey Manufacturers Insurance Company
US