Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tennis Channel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The video feeds seem to be the same video feeds as Tennis TV (which is ATP only and no challenger coverage, and more expensive), but there is no way to watch without the horrendous Tennis Channel commentators. They are insufferable. Give me a way to watch matches without them (I like the ambient sound, so mute isn’t a great option). Tennis channel app also has great use of split screen, showing up to four matches at once and allowing you to select which one gives audio as well. The app appears to be slightly less quality in bit depth than Tennis TV (resolution is the same), and this is using a 2G fiber connection. But I am guessing at that because it’s not obvious. The quality of the video feed, at least with a very fast connection, is quite good. Layout of the app is excellent. It gives a breakdown by court, which is much harder to find on Tennis TV. I much prefer the layout and organization of Tennis Channel for watching a current tournament (Tennis TV has every ATP match for past decades and it’s easy to intuitively find those). But since I cannot stand the Tennis Channel’s commentators, I watch via Tennis TV (ATP’s direct service). Unfortunately, the commentators make me hate this app. I wish I could fire all of them (Jim Courier is fine), but that’s a joke, but I really do I could just switch off the commentary. If so, I would be a permanent subscriber.
With every Master/WTA 1000 plus every other tournament there is; player’s interviews and good analysis/commentary from legends of the sport, the coverage deserves five stars. However, the streaming experience and overall reliability of the app is just atrocious. It’s unfortunate because Tennis Channel holds the rights to every event here in the US. Tennis is not a difficult sport to broadcast from a technical standpoint so it’s all about Tennis Channel failing to provide a good consistent experience - the broadcast quality is simply unacceptable. From poor streaming quality, out of sync audio and and constant crashing, the app just doesn’t work. I ultimately decided to add it as a PRIME VIDEO channel - the video quality still bad but at least the Prime Video app is reliable. I really hope Tennis Channel can streamline the experience so we can all sit back and enjoy all the amazing tennis. As for those asking for Gram Slam Tennis coverage, they have no idea how expensive those packages are. And they’re basically standalone events every few months a year so subscribing to ESPN Unlimited and HBO MAX for those events is not that expensive when compared to traditional Cable TV, which besides DirecTV didn’t really offer all courts coverage.
I really enjoy the access to live and on-demand tennis through this app — it’s one of the best ways to follow both ATP and WTA matches. That said, the user experience could be improved with a few key updates: 1. Commentary Indicator: There’s currently no way to tell whether a match replay includes commentary. This is frustrating, especially when some doubles matches (even finals) are uploaded without any commentary and it’s not labeled clearly. A simple tag would go a long way. 2. Search & Filter Features: The search function is extremely limited. It would be great to filter matches by player, singles vs. doubles, or tournament. Right now, you can’t easily find doubles matches or search by format, which makes it harder to follow specific players or teams. I’m a loyal user and fan of the content, but these small improvements would dramatically improve usability and viewer satisfaction.
Tennis Channel’s all-in-one streaming service gives fans unmatched access to the sport. Stream WTA & ATP matches live and on-demand from your favorite...
| Name | Price | Type |
|---|---|---|
| Tennis Channel Plus (Monthly) | $11.99 | Monthly |
| Tennis Channel (Monthly) | $11.99 | Monthly |
| Annual Pass | $69.99 | One-time |
| Tennis Channel Plus (Annual) | $79.99 | Yearly |
| Tennis Channel Plus (Annual) | $89.99 | Yearly |
| Tennis Channel Plus (Annual) | $89.99 | Yearly |
| Tennis Channel Plus (Annual) | $99.99 | Yearly |
| Tennis Channel Plus (Annual) | $109.99 | Yearly |