Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kimisitu Sacco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app seems to be dropping connection when doing a transfer and you are waiting for confirmation window to pop up so that you can enter the authentication code. The window doesn’t show up and one has to keep trying
The lack of customer service notwithstanding, and no responses to emails, it seems the app is not supported on iPhone according to their well hidden help page.
a. Withdrawal to MPESA- members can make withdrawal from FOSA account to their MPESA. b. MY Account- members can view details of their FOSA, BOSA, Loa...