Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CDC Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is the main reason I’m moving away from CDC FCU. The app was never well designed, and as it ages (it’s been 2 years since the latest update) it’s becoming increasingly hard to use. FaceID is broken now, as are the “remember UserID” and “Fast balances” features, so that simply logging on is a chore. More importantly, I’m concerned that the lack of interest and updates for the app may reflect poor security practices - have there been no security threats or improvements in the past two years? The mobile app was barely acceptable when I started using it 10 years ago. It’s fallen below that bar now.
The app requires me to submit my password each time. I can’t save the password not use my face to unlock it. The app is clunky and useless. Can’t get more information on a transaction without having to call in. A total waste.
Why did you change your mobile app. The previous one was fine. New one says to use fingerprint log in you have to set it up under “biometric devices” but there is nothing under that tab that allows you to do that. It just says I have no devices registered. This weekend I tried to transfer money but it didn’t work and tried to do mobile deposit and it took 4 tries for it to finally see the check was endorsed. Feels like you went from a perfectly fine working app to a terrible app.
CDC Federal Credit Union gives you immediate and secure account access from your mobile device. You can now manage your accounts, payments, transfers,...