Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Old Crown LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Shame you can’t order drinks. Also go to pay with Apple Pay and it doesn’t work. If you’re going to do this do it well please.
When can we stop doing this stupid stuff and return to paying for our drinks and food at the bar? You know what they are doing - conditioning human consciousness into a controlled form of behaviour and belief. Wake up.
Love
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