Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FutureLearn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It says it isn’t available to everyone ☹️ even though I can use the website ok and my account is already set set up.
When I attempt to use the app on the website, it is fine. However using it on the app, it won’t let me sign in, and comes up with an error page saying, ‘Oops, this feature isn’t available to everyone right now, but look out for an invite in the future!’ Which is incredibly annoying and I hope will be fixed soon. So, overall, the app won’t even work and therefore deserves one star.
Mostly I love this app. It’s very straightforward and easy to navigate. The ‘to do’ steps are helpful. It just needs a little tweak so that videos can be watched sideways on a phone - I am using an iPhone 12 and as soon as I turn the screen, the video stops, which is a shame as the size within the app is a little small. Other than that, it’s great whilst on the go.
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