Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Friday Media Group Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Payment was taken twice via Applepay. Syed in denial that you accept Applepay. Wasted my time back and forth with emails denying payment ever been received. Thankfully Applepay sorted for Me. Please don’t lie to your Customers
Great to have a Wightbay app but…the chat feature isn’t working. Have messaged other users with chat and don’t get a response. Instead I get a message from Wightbay saying that the other user is still waiting for my reply! So I have to revert to using my laptop to message through Wightbay! I have contacted Wightbay directly about the problem and had no response whatsoever…oh btw that was through the feedback option within the app, so looks like that doesn’t work either!!!
App was great until Around Christmas 2022 when an update changed the behaviour: if you now open an ad to view, it returns you back to the top of the list, and you have to scroll down miles to get back to where you were. Developer: please revert behaviour to retaining the place in the list after viewing an ad. I spend far less time on this app now that I used to.
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