Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pandemic Tours Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The tours are paid for and don’t give an option to sample anything other than an intro to the tour beforehand. We bought the Manchester tour, which was, fine, there were some interesting facts and descriptions but a lot were basic, short and not that interesting, a lot of detailed breakdown of who built things and not much context. We gave up before the very end. We wanted more information on some sites and looking it up realised a lot of content was a direct copy of Wikipedia. We don’t know where the information appeared first but it means this paid content is just a copy of information freely accessible elsewhere. Also there were quite a few typos, we still knew what it meant but it adds to the feeling of a lack of detail and thought. A cool feature of the app is that it detects where you are and information auto-starts when at the location. Shame the content itself wasn’t more original and thought through.
Can’t start the tour as it says I need to enter the coupon code I have bought or download it for £6.99. The blurb says tours are free and request a voluntary donation but this is not true. I would happily leave a donation or pay for the tour but I want to see at least a vague route and start point first.
Our plan is to build the biggest Walking Tour Community around the world. Whether you want to do a normal or self-guided tour; you just have to downlo...