Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CHRIS HODGE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
… and it keeps getting better.
Nice clean Shacknews chatty client. Does everything I need it to do.
This is an app that connects to the Shacknews chatty. Lots of good discussion every day. App connects perfectly and is well designed.
Evening Reading is a social media application that allows users to discuss a variety of topics, tag posts, upload images and send messages.