Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wes Wallace · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a very basic app with no whistles and bells. And that’s what makes it great. Almost nothing that can go wrong. I love the content. It’s not just 70s, 80s and early 90s “new wave”. There are a lot of 2000s and current releases. Often artists I’ve never heard of or rarely hear outside of niche podcasts. Yes, the content isn’t always 100% what I’d want to hear. Particularly the shows that focus mainly on a single artist. But that in and of itself is a form of diversity. I became a monthly donor today! No obligations. No pressure. No minimum amount requested. The content is so good that I felt financially supporting the broadcast was the least I could do. There are so few advertisements that I can’t understand their revenue stream without donations.
A friend turned me on to this app. Wow! Wes plays everything! From music you’ve heard to music you forgot to music you never heard. So refreshing to find someone that actually puts in the effort to give such classic music!
Wow! The music of my youth! Thank you Wes Wallace for taking me back and reminding me of just how fantastic my life truly was and is having grown up in the decade of the music the fashion and culture that will forever live on in our hearts and memories. 😎👍
The most comprehensive mix of late 70's & 80's, with current like-minded music, retrospectives, live mix shows, and everything in between - 24/7! Cha...