Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Armoire Style, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A friend of mine recommended Armoire and my life has been seriously enhanced ever since. With the unlimited plan, you can continuously rotate your wardrobe. I originally signed up for formal work outfits (great for news casters, reporters, PR industry professionals, legal professionals and anyone who wants or needs to professionally dress to impress. I soon realized there are so many more ways to maximize the membership. Renting capsules at a time widens doors for vacations, formal events, size fluctuations, maternity and more. Client support is always speedy and fantastic. The company cares and is striving hard for loyalty and market share. Love their vision and business model. Pro tips: - Going on a business trip to a cold location? Rent a fantastic coat and wardrobe for your seminar, pack it up to mail back from your hotel and save yourself the luggage ordeal when you return. - If you schedule a consultation with a stylist, a bonus item is all yours to rent. - The referral bonuses are generous. You can easily cover the cost of your membership with referral bonuses if you refer everyone who compliments your outfit, and surely, you will receive compliments!
I received my first case and it was just okay. When I returned it, it took a very long time for them to accept the return (well over a week and a half). As you know with a monthly exchange, losing two weeks for the return is not ideal. Then when I tried building my next case there was almost nothing in my size. I mean even jeans. I wear a size 12 which should not be an uncommon size. Finally, after finding nothing available, I decided to let the stylist choose. They didn't read my profile to see that I was tall and sent me several items that could not even be worn because of length. Ankle or crop pants would be such an easy solve, but no, flare jeans that are three inches from the ground is what I got. Meanwhile I have already been charged for my third case, even though I'm just on the second one. I wrote to customer service to ask for a refund for the third case charge (since I just got my second) and gave the history. I wanted to be understanding and would have been happy continuing if they didn't charge me for a case I didn't receive. They responded by saying "to be transparent we do not give refunds. Read our Terms and Conditions" So if you don't have stuff in your size or the return takes a very long while to process, there is no accountability on their side. This is literally my first app review but I hope I'm able to save someone else a lot of wasted money. You're better off doing Stitch Fix. It will prob cost the same after missed cases and continued charges. At the rate they do things, there is no way you get a case each month. But you better believe you're paying each month. I had really hoped this would work. It's such a great idea in theory.
I’ve been an Armoire fan for a while now, and am so excited that they finally have an App! I was using the mobile version more than desktop anyways, but the App is so much sleeker, and I think there are some extra features ons available on the App. Seriously makes my life easier. Ok, so my Armoire subscription already helps with some of my anxiety around getting dressed and what to wear, and the App makes it that much better. I love high-end fashion, and fashion PERIOD, but hate having a closet full of stuff I’ve worn once or never worn. Also, I’m a bit of a digital nomad, so I learned to appreciate the beauty of owning less a few years ago when I was lugging suitcases full of barely worn clothes around the country with me. Anyways, enough about me. I love being able to see curated clothes and renting them in the App from anywhere, and the social feed is much more intuitive with the App. If you haven’t tried clothing rental yet, definitely try them out!
Access thousands of high-end brands from a constantly rotating wardrobe -- curated just for you by Armoire’s stylish algorithm. You select the styles...