Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗In Pulse · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The goal behind the product is absolutely amazing, content on the app is also something I wouldn’t find somewhere else. My only issue is as someone who clicks things by accident, it’s a bit frustrating the lack of back buttons. My conclusion is that as a new app, it’s got amazing potential and the ideology of growing a new community is great.
Unity Generation is a social media platform and online store where 15% - 100% of the profits are contributed towards the implementation of solutions t...