Cowry - Payments App

Touch and Pay Technologies Limited · iOS

Cowry - Payments App

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Cowry - Payments App screenshot 1Cowry - Payments App screenshot 2Cowry - Payments App screenshot 3Cowry - Payments App screenshot 4Cowry - Payments App screenshot 5Cowry - Payments App screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Cowry - Payments App Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.10

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
10.0K
Rating
3.4 ★(57)

Rating Distribution

3.4
★★★☆☆
57 reviews
5
32%
4
2%
3
9%
2
9%
1
49%

Top Countries

🇳🇬 NG🇬🇭 GH🇨🇲 CM
Reviews (3)▼
★☆☆☆☆Rheeyah🦋🦋6/3/2025
Too slow and doesn’t display my actual balance.

The app is good quite alright but it’s too slow when it comes to tracking my card records. I top up my cowry card and it takes hours sometimes days to reflect which is too bad. It’s too bad because on several occasions I’ve been scammed when topping up my card. They don’t recharge the exact amount I request for and the only reason why I downloaded this app is to track my transaction and check my balance which it never even displays the actual balance.. please work on those areas I request, asides that the app is all good

★☆☆☆☆King Lamarr9/7/2023
Update Bug

The update you did today 7/sept/2023 wiped my user data. I had 5+ cards on the account with over 1k on it. I tried logging in this evening around 4pm and it couldn't recognize my account. I had to create another one using the same details. Had to buy a new card and load new funds This is theft and robbery and I might sue you people.

★★★☆☆AadamoEko4/3/2023
Manageable

I don’t like the fact that I have to visit the terminal to transfer from wallet to card and the customer service for transactions above 10k

Version History (25)▼
3.156/22/2026
3.143/19/2026
3.1310/17/2025
3.123/23/2025
3.112/20/2025
3.101/25/2025
3.912/10/2024
3.810/6/2024
3.75/22/2024
3.65/8/2024
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

What's new about this Cowry Payments App Your phone is now your ticket. Browse bus and rail routes, buy tickets instantly, and scan your QR code to t...

iOS App ID
1556632029
Content Rating
4+
Min OS
15.6
Size
87.4 MB
Publisher
Touch and Pay Technologies Limited
Ni