Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anthem Ventures LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app for discovering and trying new drinks, and honestly, most of the recommendations have been a hit for me. However, the biggest downside is that you have to pay to see the ingredients and full details for many of the drinks. Those costs can add up very quickly, especially if you use the app regularly. Personally, I would much rather see ads in the app than have to pay just to access the ingredients. I think an ad-supported option would make the app much more enjoyable and accessible while still allowing the developers to generate revenue. Also, the response from the developers to reviews feels repetitive and doesn’t really address the main concern users are bringing up. Saying that the app is free to download, has no ads, includes dozens of free recipes, and is constantly updated doesn’t change the fact that users still have to pay to access information that is essential to actually making many of the drinks. I understand that developing and maintaining an app takes time and money, and I appreciate the work that goes into keeping it updated. But there needs to be a better balance between monetization and the user experience. Giving users the option to watch ads instead of paying for recipes would, in my opinion, be a much better approach and would likely make people more willing to continue using the app.
Misrepresented. Misleading. Oblivious. Unaware. Thoughtless. And actually downright brash and presumptuous that anyone and everyone should and would want to pay for a subscription without being able to see any preview of what the subscriber has to look forward to, potential benefits from the subscription, even the basics of what the subscription offers versus not getting one. So having no clue there’s a subscription and money involved, you download the app and immediately are brought to a screen to pay for a subscription. A SUBSCRIPTION?!?! FOR WHAT?? I already have Starbucks rewards. No where from the Insta reel I found this to the App Store I downloaded it from did they mention a subscription or fee. Also no way to make sure you’re interested in what’s offered or in the app before giving up your money. It comes off self-serving and greedy. Most of all, it’s I’ll-mannered and tasteless because it comes off as another app/website/subscription you have to pay $6.99 WEEKLY for and one you’ll likely forget your paying while they are laughing all the way to bank taking our money!!!!
I have to say this is the most best app I’ve ever used and I don’t ever make reviews because usually I’m just a one and done kind of person if it doesn’t work out for me, however this app to me really worked pretty good and I’m honestly surprised at the amount of drinks that they have. usually you would only hear about maybe one or two secret drinks but this has a good amount and I love that about this app! another good thing about it is that it still has not crashed on me!!! Awesome right?! Usually, for some odd reason apps sometimes crash on me. Could be my phone maybe — idk! But this app has been very good to me and im grateful about it. I love how theres about 10+ drinks so you know you’re getting your app’s worth. Try this app out for yourself, you honestly won’t think twice about such a good app like the secret menu app ❤️✨
Discover 500+ secret menu drinks, viral TikTok favorites, and creative custom recipes for your next coffee run. NEW RECIPES ADDED EVERY WEEK • 14,000...
| Name | Price | Type |
|---|---|---|
| Secret Menu PRO Access (Weekly) | $4.99 | Weekly |
| Secret Menu PRO Access (Weekly) | $5.99 | Weekly |
| Secret Menu PRO Access (Weekly) | $6.99 | Weekly |
| Secret Menu PRO Access (Weekly) | $7.99 | Weekly |
| Secret Menu PRO Access (Weekly) | $8.99 | Weekly |
| Secret Menu PRO Access (Monthly) | $9.99 | Monthly |
| Secret Menu PRO Access (Weekly) | $9.99 | Weekly |
| Secret Menu PRO Access (Annual) | $49.99 | Yearly |
| Secret Menu FULL Access (Annual) | $69.99 | Yearly |
| Secret Menu PRO Access (Annual) | $99.99 | Yearly |