Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Healthline Media, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App on iPad recently started crashing whenever I try to open it. Please fix this because I love the community and being able to ask questions, helps me know I’m not alone and makes navigating life with psoriatic arthritis less scary.
I have been suffering from psoriatic arthritis for about 11 years and this is the first app of its kind! It’s social media and a support group in one for me. Everyone is so supportive and it’s easy to use. I got the hang of it quickly! I use it everyday! Thank you Healthline! -Aimee
As humans, we’re hardwired for connection. Belonging to a community makes us feel safe and helps us thrive. But so often, living with psoriatic art...