Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BD Canada Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Cob’s Bread but their app has never worked well here in the US. Every time the app updates I lose password access, and the process to reset the password hangs, at least on the iPhone version of the app. Please fix this! I want my purchase credits and I don’t like repeating my phone number aloud every time I go in the store.
Burn it down. Very little functionality even when it does actually let me log in.
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