Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ross Johnson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Found some of my favourite coffee using this app
This app is amazing and has helped me discover so many new coffee spots to try out.
Love this. So easy to find a good cup of coffee with this app and I like that I as an app user can add and review new coffee spots to the map for others to find. Highly recommended!
Find coffee worth crossing the street for. Skip the chain on the corner. Coffee Spot maps the independent specialty shops actually worth your time - a...