Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pawprint · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app gamifies improvements you can make to your life to cut your carbon footprint. Incentives in form of spendable points on projects which can further help the environment are a fantastic idea. Would love to see more options added in such as installing solar panel ect, as these don't look to be rewarded in my (limited) use of the app.
I commute using a EV exclusively yet it pegs my travel carbon at twice the average, there are no activities to say I commuted to work with a ev, only that you hired one and that goes nowhere, shame
I have been trying to find an app that will allow me to actually calculate the CO2 I produce, this won’t give me the information. All the categories are far too basic to give any meaningful information. As I have noted on another app food is divided into beef, lamb, chicken etc, with not differentiation between intensive or extensive systems. An example in Transport is that it does not allow you to put in the mpg, mileage per year or how many years you expect to keep it. A 1960 Land Rover does not have the same impact as a 2020 BMW. The vast amount of carbon used to create a modern vehicle should included over its intended lifetime.
Pawprint is the eco companion to nudge you towards climate-friendly choices. Here’s how it works: first, measure your impact with our carbon footprin...