Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SOBA UK Developer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is fantastic. I use it all the time, not just in anaesthesia. There is one bug that would be nice to fix: whenever you switch to another app or lock your phone, SOBA resets to its home screen. It would be good if it would keep open the most recent calculations so that you can refer back to it during a case without having to put the patients height/weight in every time.
Thanks. This couldn’t be easier to use. Great job. Non bariatric specialist consultant who does a lot of high BMI emergencies so this is really helpful.
I’ve been looking forward to having an app with this level of functionality & ease of use. Really like that it has both a quick view of most commonly used anaesthetic drugs plus in depth info when clicking each drug, including references. The up to date SOBA renowned one pager sheet is one touch away from the main screen which is great.
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