Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Masanao Takeuchi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whats going on with these guys that they now jumped in the subscription bandwagon as if it would be the holy grail. Subscriptions are valid for products or services which change periodically and offer new material, such as Netflix, Spotify, etc.....not for a piece of software that has a set number of sounds and will probably have until the end of days!! I sincerely hope he changes the business model to a one shot payment like 99% of all software synths.
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| Name | Price | Type |
|---|---|---|
| IFW Monthly Subscription | $1.99 | Monthly |