Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clay Electric Cooperative, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am just making a suggestion on push notifications, letting us know when the bill is coming due would be a huge plus. The app does pretty much what it’s intended to do but it could be better.
The app crashes every time you try to open it. You have to keep opening it several times if not more just to view your account. Despite the “updates” for “bug fixes” this error is still reoccurring. This app is supposed to make paying your bill convenient not stressful. I had a much better experience with the actual website.
Finally, I have been waiting forever for this. The app does need some work but I will give you some slack since you are just rolling it out. I am very appreciative of the usuage data, makes planning my bill so much easier!
MyClayElectric is our free mobile app that gives members fast, simple access to their accounts, allows them to securely pay their bill, and provides a...