Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BTC Markets · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Loving this app! It’s simple and fast: perfect for what I need. It’s clearly been built well. It feels really stable. I’ve been using it every day, and no bugs so far, which is incredible for a first release (I couldn’t use some other exchange’s apps because they were so buggy). Looking forward to seeing what new features come next! UPDATE: I really appreciate the effort to keep improving the app for us customers. I have provided several feature requests: dark mode, advanced market charts, withdrawals, better order filtering etc, and all have gradually been added to the app! I love it when companies really listen to their customers needs. Keep up the great work.
Great app, easy to use, great features, low fees. ***UPDATE*** session times have been extended from 7 to 30 days, and PIN / biometric login info have been retained, making for a much simpler experience for the regular user. Nice work BTC team, thanks for listening!
Great to see an offical BTC Markets app at last and I love the ability to quickly log in with Touch / Face ID. Also good to see so few bugs, especially in an early version app too - basic functionality seems to work well and the app is responsive. Still needs some work in a few areas - the price charts especially need a lot of work and are very lacking compared to the mobile website, missing the ability to zoom by scrolling on each axis, limited options in candle length (ie 30 mins, 1 day etc), no price indicators and what seems to be a bug where half of first and last candle is cut off / obscured. For chart analysis I’ll have to stick with the mobile website til this improves. A couple of other things - needs an option to default to my watch list, not live markets on app open and I’d love to see a dedicated page which displays all my current open orders across all currencies in one list (the Orders page under Account sort of does, but shows all open, cancelled and matched orders). Would love to see a widget for tracking prices in the future too, as well as a dark mode like the mobile website has. But a great start overall, excited to see how this develops going forward.
BTC Markets is Australia's leading digital asset and cryptocurrency exchange. Founded in Melbourne in 2013, we've helped more than 400,000 Australians...