Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cal Poly, San Luis Obispo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Need to get this fixed. I open the app and it just sits there saying “building your experience”. Then closes. And add a button to the each of the various teams for conference standings.
This app is awful. Every time I try and watch a game I’m told I don’t have access, even though I had to put in a credit card number. Says my free trial is over but expires June 1, 2022.
The official Cal Poly Athletics app is a must-have for fans headed to campus or following the Mustangs from afar. With interactive social media, and a...