Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keesing Digital B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app because ads said it was ad free. Immediately upon opening it, I’m asked to either pay for ad free or watch ads. What a cheat of a company.
I saw your ads promised me that your guys doesn’t have ads. Immediately downloaded it, however, it actually showed ads!!! Even worse, if I turned Wi-Fi off, it will says no internet!!!! Stupid greedy developers.
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