Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗铿 杨 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Game says payout at 200.00. Stops giving any awards at $199.90.
I really like this app, already at 144.something, but there is an ad that pops up like, every 5 seconds. The ads are 25 seconds long.
It lets me get to $199.90 and the doesn’t let you collect anymore! It won’t pay out until you get to $200.00. Basically the game rips you off!
[Game introduction] Attention!This is an addictive puzzle game, simple but not boring, whether you are children, or elderly adults, I believe you will...