Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baris Samurkas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
it’s so easy 🥺
I LOOKED EVERYWHERE BUT MY SON IS NOWHERE TO BE FOUND I AM BRAVE ENOUGH TO ESCAPE!!!!!!!!!!!!!
I’m trying to save Mason, but I never could see what he looked like. Other than that this game is awesome. I like how you made the game your own off of one template
On the way home from work with your child, you took a break in forest, but your child suddenly disappeared. You entered a abandoned house nearby, but...