Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nguyen Thanh Cao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good game but add cover up side pocket on first game every time on iPhone
I gave you two stars because right there at the edge of the table is a stupid little ad that won’t go away and I can’t see the side pocket other than that I love the game. It’s an awesome game and I’ve been playing for years. Could you please do something with the little bitty ads at the bottom of the screen? Thank you.
We need y’all to stop showing ads while the big games are being played. Thanks
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