Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Roth · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is very close to the app I want: I just want to keep track the foods I’ve got in my 3 different freezers, and share with other devices. I don’t want recipe suggestions, or to worry about expiration dates. I just want the foods, the quantity of each food, and in which freezer. Unfortunately this app automatically sorts each freezer’s contents by date (I guess the date is supposed to be the expiration date, but the default is automatically the date you enter or edit a specific food item.) And editing the date is clunky—to avoid the default date, you HAVE to enter month, day, and year. And you can’t enter a date earlier than the day you are entering info (which would allow me to keep all the foods associated with one date). The problem: I end up with a whole series of alphabetized food lists, one for each date that I do any entering or editing. What I really want is just ONE alphabetized list of all the foods in a given freezer. I would gladly pay for such an app, but nobody has produced exactly what I want. But this is the closest.
Want to minimize food waste and save money at the same time? Tired of forgetting about food you put in the refrigerator and meant to eat, only to disc...