Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗the5 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the interface and how it keeps track of what I wore without any ratings or distracting things. I like the rails feature to help me plan for trips and keep ideas for future outfits in one place. And the analytics are great! Who knew I had so many shoes!
I finally feel like my closet is organized - in this app at least! Helps me plan my outfits for each and every kind of trip and helps me to not forget what’s already in my closet. This saves me from thinking about what to wear and making a mess of finding the top I’m wanting to wear. Finally feels like my closet is finally organized, even if it’s just virtually!
I have too much stuff and not enough closet space so it’s nice to be able to see what I own in a nice layout. Also, I build outfits by using notes and Rails allows me to create and save different outfit ideas and build packing lists. The selfies of What I Wore is a nice touch to help add items to closet but I’m OCD and like stock images and screenshots still.
the5: Shop Your Closet! A mobile app designed to help you keep your closet organized. Capture and track your outfits with What I Wore and build your c...