Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Safeway Insurance Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Simple app to use for making payments on auto insurance policies, access to insurance ID cards, options to make a claim, and shows when payments are due.
Good app. But it won’t change to my new policy it’s stuck on my old policy and I don’t know what to do other than me about to delete and reinstall the application to see if it helps.
This enables me to pay my bill, check my policy balance as well as see and use my ID Cards.
With Safeway's App, users can find a local agent and customers can view their ID cards, make a payment and view the status of their claims.