Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United Bank For Africa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Having two apps with the same name and without any sort of differentiator in the same store is very confusing for the average users All details about the user or the profil need UBA Secure Pass but this App doesn’t work in most countries. So to change number or email, one will need to go to the branch just for that. Buying airtime is a very long process and not intuitive at all. There are many double in all Mobile Options: linking to mobile money, sending to mobile money, choosing operators when buying/top up credit/airtime We can’t buy bundles in the option dedicated to buy bundles. It revert to buying/top up airtime/credit App doesn’t provide useful information in case a customer want to receive money from another bank or international bank like SWIFT Even when you enable Privacy Mode, it will take more than a minute to hide your account balance after opening the App. The App is extremely slow. Even after the app is opened if you move to check another app then come back, the app will load again Transaction history are not updated you will have to request bank statement to view your history
This is like the most annoying app I’ve ever seen… and with no exagération it works ones every month… Any other time it either loads to infinity, or says « connection error » on stable data and wifi connection. And now it requested an update which I did… got kicked out of the app for some weird reason and now I can’t log in because of « unhandled error » and I can’t select my country, let alone insert my information. Please it’s been a while with these recurrent bugs, back to back to back and this is the first time I ever review an app (that’s how bad this app is) I usually leave stars and go but now since your customer service is not even aware of what’s going on, I had to write on here… hope you are considerate enough to read and say something, better yet, DO SOMETHING !!!
You get a 3 start coz the app is cool but After reading all the reviews, I’ve decided that I’ll only use the app only after all the necessary updates are made. 1. Use of biometrics for transaction. 2. Stop apo from crashing. 3. App should be easily self explanatory. 4. Not really important but it’s a plus, you should have modified the old app to this and not just create a new one. I’ll rate 5 if these are met
Manage your accounts, send money, top-up airtime, schedule your bills, save for your goals, and much more... The UBA Mobile App is your Personal Fin...