Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Momfriend, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very easy to use, I was a bit worried when I saw you needed to register an account, however setting up an account is very very easy. Being able to see the menu with detailed descriptions of what you’re getting also helps with picking what you want. To add onto this, the menu is made up of several groups such as beverages, kids meals and etc. This helps narrow down on what you are looking for to eat. 5/5
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