Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gartner, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app allows me to see everything important and to work with it as well. A suggestion: Synchronization with the calendar is a good idea, however, my device is my own and my company allows me to use it (BYOD). The app, however syncs with the default calendar. In my case, my default calendar is the shared family calendar with my wife and now, her week is full of every 30 minute session, etc… that I’m attending. You should be able to set the calendar it will sync with (and in my case, My Outlook calendar would be the best, but short of that, I should be able to designate a different calendar without changing my default.
Extremely helpful while you are in an event. You don’t have to keep referring to the physical agenda and keep searching for the venue. This app reduces lot of your effort to help you attend the right event, help you the find the location and taking notes too. This app also allows you to download the content right to your phone so that you don’t have to take photos of the slides.
Extremely useful for browsing Gartner’s extensive conference session options and building a coherent agenda, and then navigating to your sessions once on site. Would rate 5 stars if there was a way to add personal items to my agenda, like 1:1 networking meetings with other attendees or Gartner EP, or a phone calls I need to make back to the office. It’s hard to manage the day from both app and calendar at once, and while export to calendar is ok, I lose all the other benefits of navigating from within the Events app. Please add a feature to “add personal plans”!
Transform your conference journey with the Gartner Conference Navigator app, your go-to mobile companion for effortless planning and engagement. • Si...