Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Socio Labs Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app, easy to use. Like the idea of taking notes while scanning badges, that piece could be a little smoother. Overall great!
This app was definetely very intuitive to use. I really liked their realtime collaboration features while collecting leads with my fellow teammates.
As a field sales representative, I attend 20-23 events (tradeshows / expos + conferences) with my team every year. As a result of that, we get a chance to try and experience almost all vendors in the lead capture (software + hardware) space. The last 3 events we attended all used this app and therefore we got exposed to it. From start to end, the experience have been superior to all alternatives we tried out. First of all, the app is fully self service and extremely intuitive. I was able to invite all of my colleagues on the booth and have them up and running in a few minutes. (One of our invites did go to spam for some reason) The scan experience is very smooth and the fact that multiple reps on the field can colloborate on a lead and know who is working on what is a game changer. I have used another provider that had that, but this time it worked as it should. Finally, the metrics we received post event were very informative, and easy to share. For the first time, I didn't have to run a custom report to give feedback to our CMO as their metrics page already did thay for me and allowed me to share it with our CMO. The only thing I didn't like was the offline experience. Things werent realtime which could be an issue at times.
Lead Retrieval by Webex Events, formerly Socio, lets exhibitors scan attendee badges to capture and rate leads for follow-up after the event. You’ll l...