Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CHARMED & ARMED INTERNATIONAL INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App no longer works. It won’t load nor open any more. This is ridiculous. I usually shop this brand using the app but now the app not working and with their selection being limited it makes me not want to shop the brand anymore. Even though this brand is trustable and great product for the value/price. This is kinda sad that there hasn’t been an update in ages. And the selection seems to become less and less. The app isn’t worth it because it just flat out doesn’t work anymore. I even talked to their support and they are well aware of this and yet have not fixed it. Such a shame…
The old app and site was so much better. No more free shipping with the app ( shipping is $12 almost $13 for me) I’m not paying $12 shipping for a $3 polish. They also got rid of daily deals which makes me sad. I normally order something everyday but ever since the lack of free shipping I haven’t ordered any thing in a month. Definitely lost a customer.
Honestly have tried different brands and styles and makartt is great!! Easy to use for beginners!
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