Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CIRCA SPORTS LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Circa is the only Sportsbook in the US that has continually done things the right way. I started betting recreationally about 10 years ago and recently became consistently profitable. While other books (DraftKings, Barstool, etc) refuse my business and engage in the predatory business of only chasing losing bettors, Circa has posted limits and treats everyone fairly. Matthew and Jeff in particular have reached out THANKING ME for my business even though I should be thanking them. An actual good business that has a mission and a vision. Use this app.
Great job guys. GREAT ODDS. Would love to see some functionality improvement on the app. It can be a little clunky. Keep it up.
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