Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Boxoffice Company, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love coming to this theatre, and usually we have the best interactions with staff—there was someone on concessions who seemed a little surly, but honestly I had trouble pulling the tickets up at first which made things difficult. That being said, everyone else was amazing—Marysol was super helpful, as was the GM, Brandon I think? We came opening weekend for Barbie and were lamenting the lack of promo material for it, since this theatre normally has an abundance! Begging the studios to send more promo items to pose & promote on social media.
It took me awhile to jump through the hoops of my first ticket purchase, but I love this app now. Some things should be clarified such as is there handicapped seats for seniors dependent on walkers or just empty space for wheelchairs. There were a few other issues, but now it makes reservations a breeze, and we use it weekly.
What on earth is the point of an app that has less functionality than the mobile website? This just exists to make consumers download another single function app that they forget they have until they try to use the web version and have this slab of badly coded garbage try and fail to load showtimes. And, if by some miracle you can get through to select tickets, the whole interface is broken, and you will need to book the tickets elsewhere. Hey, I get it. Every company has an app now, and they didn’t want to be left out. But if you can’t build an app, or be bothered to contract with someone who can, just don’t have an app! It saves everyone time and energy.
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