Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UK Tote Group Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was offered a new customer welcome offer and thought it would be good to use for Cheltenham. I placed a £10 bet as per the welcome offer and received an email to say I had passed all verification yet. I still hadn’t received any free bets in the 48 hours since I placed my £10 and messaged on the live chat, I was then told that I needed to send a picture of my passport, proof of address, and a selfie holding up a sign with the date and time on, i understand ID checks but after being told I had passed all verification checks I thought this was a tad extreme. I submitted all the relevant documents and was told they would be in touch. I then received a message to say that they had closed my account permanently and will not provide any reason for this. I was extremely shocked and asked why and they advised no reason needed to be provided as per the terms and conditions. I asked to raise a complaint to which Cheryl Lomax - Head of customer operations said ‘what would you like to complain about?’ Hands down the worst bookmaker I have ever come across and puts a bad name on other bookies, avoid at all costs
A better return on place pots and a possible better return with the world pool, but most important. If there is a problem you can pick up the phone speak to somebody within minutes and the problem will be ironed out. You do not need to wait and go through endless rigmarole with chat lines the choice is yours the staff are sensible and extremely professional
Once you get used to navigating your way around the site , you’ll find it to be informative and helpful. Good payouts on exotic bets and a particularly good range of bets unavailable on most other sites. Also offer occasional free bets and as a regular punter I appreciate the loyalty offers. Early days for me but so far I am impressed. Give it a try!
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