Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Handsome · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
EQL markets itself as a platform built on “fairness” — a so-called equal playing field for sneakerheads and collectors. But after countless raffles and a long list of disappointments, it’s become increasingly clear that EQL is nothing more than smoke and mirrors. Their system is not fair, not transparent, and certainly not working in the interest of real consumers. Let’s start with the obvious: the items you actually want — the hype releases, limited editions, collectibles with genuine demand — are near impossible to access. No matter how many raffles you enter or how consistent you are, the result is always the same: rejection. But somehow, you’re always “selected” for the leftovers — the pairs no one asked for, the colorways that sit on shelves, the overpriced bricks. It doesn’t feel random. It feels manipulated. And transparency? Nonexistent. EQL provides zero real insight into how winners are chosen. There’s no way to verify the fairness they claim to prioritize. Just the same recycled messages telling you that “you weren’t selected this time.” After a while, it feels less like a raffle and more like a rigged system designed to frustrate and mislead. The app itself? Barebones at best. The interface is uninspired, the features are minimal, and support is essentially a black hole. If you reach out with questions or concerns, expect canned responses or complete silence. EQL had the chance to build a community of loyal users through honesty and innovation — instead, it has become a platform that erodes trust and wastes people’s time. It’s not fair. It’s not equal. It’s just another gatekeeping tool dressed up in the language of justice. To the team behind EQL: you’re not fooling anyone anymore. If this is your version of fairness, it’s broken beyond repair.
Unable to use app because I can’t read any of the options. The app is defaulted in either Chinese or Japanese (I don’t really know). This is completely unusable, and I can’t figure out how, or if I even can, change the language. This has been a common complaint for a few years now
진짜 살다살다 이런 앱은 처음 봄. 겉만 번지르르하게 만들어 놓으면 뭐하냐? 앱 꼴이 엉망인데. 허구헌날 멈추고 튕기고 메인 화면 맨날 돌아가고 ㅋㅋㅋㅋㅋㅋㅋ 이런식으로 만들어서 내놓는다는게 웃길 지경임. 저기요 요즘 사람들은요 무조건 앱 잘 돌아가는데서 삽니다. 아시겠어요? 진짜 거지같아서 못 쓰겠네 여기는 뭐 개발자가 없음? 아니면 개발자가 일을 안 하는거임 뭐임? eql이 쿠폰도 많이 뿌리고 해서 가격이 저렴하니까 여기서 살려고 하다가도 앱 때문에 열 받아서 W컨셉이나 무신사나 29cm가서 삼 ^^ 이거 개선 안 되면 여긴 매출신장 절대 못할듯 I've never seen an app like this before. The app looks terrible. It stops, bounces, and the main screen always turns. It's funny how they make it this way and serve it. I can't use it because it's so messy. Is there no developer here? Or is the developer not working or what? Since eql sprayed a lot of coupons, the price is cheap, so I tried to buy it here, but I got angry because of the app, so I went to W Concept or 29cm and bought it. If this doesn't improve, sales will never increase here.
[About EQL] WE ARE ALL EQL! EQL은 EQUAL의 철자를 축약한 신조어로, 어떠한 편견 이나 선입견 없이 자유롭게 표현할 수 있는 패션을 지지하는 편집숍입니다. 나를 규정짓기보다는 각자의 개성을 중심으로 한 자신만의 고유한 스타일로 재해석하는...