Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adam Lechowicz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does not only serve as a fantastic source of insight into the history of the campus and it’s architecture, but is an invaluable resource to those new to campus to visiting to get to know the UMass Amherst campus and learn more about it.
Really great app that includes a lot of really interesting information about all of the buildings at UMass Amherst. Unique and fun way to engage with and learn about campus. Really fantastic app for when you’re a current student who is missing campus or if you’re an incoming student who wants to learn more. ⭐️
UMass Campus Architecture is an interactive guide to the architectural history of the University of Massachusetts campus in Amherst, Massachusetts....